Lenny Boyle
BBC and Match Of The Day
23/09/2011
The BBC has won the rights to broadcast Premier League highlights, on their iconic Match of the Day programme, until the end of the 2015/2016 season.
MOTD is one of the few sports brands the BBC has left that can attract vast audiences and still generate debate. Joey Barton’s recent twitter rant against Alan Shearer proves the programme still has influence and reach.
In a season when Gary Neville has earned plaudits across the board for his incisive commentary and analysis, it is arguable how much the tired BBC lineup of Gary Lineker, Shearer, Alan Hansen and Mark Lawrenson can sustain interest beyond the iconic brand of MOTD itself.
While Hansen still has flashes of insight, Shearer, Lawrenson and Lineker rarely contribute anything fresh to football analysis or discussion.
The BBC won the rights extension with a bid of £179.7m. The first ever Match of the Day was broadcast on 22 August 1964. Highlights coverage of the first division and then the Premier League has switched back and forth between the BBC and ITV since then. Highlights returned to Match of the Day in 2004-05 and since then has been a hallmark of the corporation’s sports coverage.
The BBC recently lost rights to broadcast the French Open and their dwindling lineup of rights packages is a concern for sports fans with access only to free-to-air television.
This rights extension is a case of the beeb papering over the cracks of their retreating influence on sport on the box.
But MOTD remains a nostalgic brand and will no doubt continue to generate large ratings for the nation’s public broadcaster.
Remember you can watch Match of The Day live and on demand on your computer. Need a UK IP address? Click Here
<meta name="Generator" content="Cocoa HTML Writer" /><meta name="CocoaVersion" content="1138.47" /><style type="text/css">p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px}span.s1 {letter-spacing: 0.0px}</style><p class="p1"><span class="s1">The BBC has won the rights to broadcast Premier League highlights, on their iconic Match of the Day programme, until the end of the 2015/2016 season. </span></p><p class="p2"><br /></p><p class="p1"><span class="s1">MOTD is one of the few sports brands the BBC has left that can attract vast audiences and still generate debate. Joey Barton’s recent twitter rant against Alan Shearer proves the programme still has influence and reach.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">In a season when Gary Neville has earned plaudits across the board for his incisive commentary and analysis, it is arguable how much the tired BBC lineup of Gary Lineker, Shearer, Alan Hansen and Mark Lawrenson can sustain interest beyond the iconic brand of MOTD itself. </span></p><p class="p2"><br /></p><p class="p1"><span class="s1">While Hansen still has flashes of insight, Shearer, Lawrenson and Lineker rarely contribute anything fresh to football analysis or discussion.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">The BBC won the rights extension with a bid of £179.7m. The first ever Match of the Day was broadcast on 22 August 1964. Highlights coverage of the first division and then the Premier League has switched back and forth between the BBC and ITV since then. Highlights returned to Match of the Day in 2004-05 and since then has been a hallmark of the corporation’s sports coverage.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">The BBC recently lost rights to broadcast the French Open and their dwindling lineup of rights packages is a concern for sports fans with access only to free-to-air television.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">This rights extension is a case of the beeb papering over the cracks of their retreating influence on sport on the box.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">But MOTD remains a nostalgic brand and will no doubt continue to generate large ratings for the nation’s public broadcaster.</span></p><meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /><meta http-equiv="Content-Style-Type" content="text/css" /><title><meta name="Generator" content="Cocoa HTML Writer" /><meta name="CocoaVersion" content="1138.47" /><style type="text/css">p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px}span.s1 {letter-spacing: 0.0px}</style><p class="p1"><span class="s1">The BBC has won the rights to broadcast Premier League highlights, on their iconic Match of the Day programme, until the end of the 2015/2016 season. </span></p><p class="p2"><br /></p><p class="p1"><span class="s1">MOTD is one of the few sports brands the BBC has left that can attract vast audiences and still generate debate. Joey Barton’s recent twitter rant against Alan Shearer proves the programme still has influence and reach.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">In a season when Gary Neville has earned plaudits across the board for his incisive commentary and analysis, it is arguable how much the tired BBC lineup of Gary Lineker, Shearer, Alan Hansen and Mark Lawrenson can sustain interest beyond the iconic brand of MOTD itself. </span></p><p class="p2"><br /></p><p class="p1"><span class="s1">While Hansen still has flashes of insight, Shearer, Lawrenson and Lineker rarely contribute anything fresh to football analysis or discussion.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">The BBC won the rights extension with a bid of £179.7m. The first ever Match of the Day was broadcast on 22 August 1964. Highlights coverage of the first division and then the Premier League has switched back and forth between the BBC and ITV since then. Highlights returned to Match of the Day in 2004-05 and since then has been a hallmark of the corporation’s sports coverage.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">The BBC recently lost rights to broadcast the French Open and their dwindling lineup of rights packages is a concern for sports fans with access only to free-to-air television.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">This rights extension is a case of the beeb papering over the cracks of their retreating influence on sport on the box.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">But MOTD remains a nostalgic brand and will no doubt continue to generate large ratings for the nation’s public broadcaster.</span></p><p class="p2"><br /></p><meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /><meta http-equiv="Content-Style-Type" content="text/css" /><title><meta name="Generator" content="Cocoa HTML Writer" /><meta name="CocoaVersion" content="1138.47" /><style type="text/css">p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px}span.s1 {letter-spacing: 0.0px}</style><p class="p1"><span class="s1">The BBC has won the rights to broadcast Premier League highlights, on their iconic Match of the Day programme, until the end of the 2015/2016 season. </span></p><p class="p2"><br /></p><p class="p1"><span class="s1">MOTD is one of the few sports brands the BBC has left that can attract vast audiences and still generate debate. Joey Barton’s recent twitter rant against Alan Shearer proves the programme still has influence and reach.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">In a season when Gary Neville has earned plaudits across the board for his incisive commentary and analysis, it is arguable how much the tired BBC lineup of Gary Lineker, Shearer, Alan Hansen and Mark Lawrenson can sustain interest beyond the iconic brand of MOTD itself. </span></p><p class="p2"><br /></p><p class="p1"><span class="s1">While Hansen still has flashes of insight, Shearer, Lawrenson and Lineker rarely contribute anything fresh to football analysis or discussion.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">The BBC won the rights extension with a bid of £179.7m. The first ever Match of the Day was broadcast on 22 August 1964. Highlights coverage of the first division and then the Premier League has switched back and forth between the BBC and ITV since then. Highlights returned to Match of the Day in 2004-05 and since then has been a hallmark of the corporation’s sports coverage.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">The BBC recently lost rights to broadcast the French Open and their dwindling lineup of rights packages is a concern for sports fans with access only to free-to-air television.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">This rights extension is a case of the beeb papering over the cracks of their retreating influence on sport on the box.</span></p><p class="p2"><br /></p><p class="p1"><span class="s1">But MOTD remains a nostalgic brand and will no doubt continue to generate large ratings for the nation’s public broadcaster.</span></p><p class="p2"><br /></p>
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