London 2012 Paralympic Games Meet the Superhumans
A summer of heroism is not over with the conclusion of the Olympics. The sequel to the games is released on August 29th with the London 2012 Paralympic games. But unlike most sequels this won’t be a disappointing follow up.
A nation will certainly fall in love with a new group of heroes. Or the Superhumans as the paralympians have been billed in a new Channel 4 advertising campaign. A campaign seeking to promote their groundbreaking coverage of the event.
Channel 4 will offer three extra video feeds in their coverage of the games.
The extra channels will offer action from the Games from August 30 to September 9 on Sky, Freesat, Virgin Media and Freeview HD, as well as streaming online from the channel 4 website.
Sky viewers who got in the habit of switching to 450 to sample the panoply of BBC Olympics channels can go back to those old favourites for their Paralympic games fix.
The BBC offered 24 dedicated Olympics channels and their contribution to the popularity of the Olympic games can’t be overestimated; with every channel averaging an audience of over 100,000. Channel 4 will be hoping for the same kind of public response.
In another coup for the channel they’ve managed to pinch Clare Balding to front their coverage of the London 2012 Paralympic games. Balding was one of the more impressive BBC presenters over the course of the games.
She displayed a passion and knowledge of the sports she covered that endeared her to millions. Especially when it came to explaining the arcane world of equestrianism, especially that of dressage. The bizarre and magical world of pretty dancing horses.
The hiring of Blading can be seen as a response to Channel 4’s World Athletics coverage. Coverage that was criticised in some quarters for excessive advertising and presenters out of their depth. Balding is a safe pair of hands.
Team GB are targeting 103 medals in the Paralympic games. And with the feel-good factor of the 2012 Olympics still permeating the national consciousness; there is every reason to think the Paralympians will meet their targets. And introduce a whole new group of heroes to a nation in the midst of an Olympics hangover.
Channel 4 statement:
“The London 2012 Paralympics starts on 29th August and Channel 4 will make history and broadcast the Games like never before.
More than 400 hours of live coverage will be shown during the 12 days of the London Paralympics, with multiple television and online channels dedicated to showing all the best action.
London 2012 will dominate the schedules from 7am with the Paralympic Games Breakfast Show - presented by Rick Edwards and Kelly Cates - with a 45-minute highlights show between 10.30-11.15pm being presented by comedian Adam Hills.
Coverage will switch to More4 when not shown on the main channel,while three additional streams of live coverage on six dedicated channels will be available on the Sky, Virgin and Freesat platforms - three in standard definition and three in high definition, covering numerous sports across the event.
If you’re watching Freeview HD the same service will be available via the red button when you are watching the Channel 4 HD channel too.
All of the streams will be available to watch live on the dedicated C4Paralympics website at channel4.com/paralympics.” Need a UK IP Click Here
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