At The Races (ATR) is one of the most popular broadcasters on the market for horse racing enthusiasts as it is a dedicated horse racing channel that offers daily, live action from the UK and Ireland. The channel is beamed to over 12 million UK and Irish homes via digital satellite and cable television.
ATR broadcasts from Bath, Brighton, Chelmsford, Chepstow, Doncaster, Fakenham, FFos Las, Fontwell, Hexham, Leicester, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth in the UK.
They also boast coverage from all 26 Irish racecourses: Ballinrobe, Bellewstown, Clonmel, Cork, Curragh, Down Royal, Downpatrick, Dundalk, Fairyhouse, Galway, Gowran, Kilbeggan, Killarney, Laytown, Leopardstown, Limerick, Listowel, Naas, Navan, Punchestown, Roscommon, Sligo, Thurles, Tipperary, Tralee, Tramore and Wexford.
ATR is bundled with basic satellite or cable packages at no extra cost and the firm has pledged not to charge subscription for the TV service in order to make racing available to the widest possible audience.
The ATR Player is available on the At The Races website and allows punters to watch action live online from their favourite tracks for a monthly subscription fee.
Racing UK is another dedicated racing channel in Britain that boasts 34 racecourses as shareholders including Aintree, Ascot, Cheltenham and Newmarket. It focuses on horse racing from the UK, North America and France.
The channel is subscription based but broadcasts over 4,500 live races every year and also enable members from anywhere in the world to watch their streams on their desktop, tablet and mobile online. They also provide a seven-day catch-up service that enables fans to watch races they've missed when convenient.
Channel 4 is another major player on the racing scene in the UK and the major events covered by the company include the 1,000 Guineas and 2,000 Guineas at Newmarket, the Derby and Oaks from Epsom along with the St Leger at Doncaster, Royal Ascot and the Cheltenham Festival.
Much of Channel 4's free to air coverage will switch to ITV from 2017, though, after they beat the current holders of the rights to a four year deal worth £30m. ITV will broadcast a minimum of 34 fixtures on their main channel and a further 60 on ITV4, in addition to related shows.
Horse racing fans can look forward to nearly 100 days of free to air racing each year for the duration of the agreement.